Funny Farm Coffee Co.

Packaging Design by Chloe Flanders

project overview

Funny Farm Coffee Company is a coffee shop based in Lawrenceburg, Indiana. I had worked with Funny Farm prior to this project designing storefront signage and a billboard. Funny Farm wanted to create budget-friendly packaging for their house-blend ground coffee that evolved from my previous work while creating new imagery for the shop.

my role: packaging designer

mood boarding
sketching
design

Tools used: Adobe Photoshop and Illustrator

*Courtesy of @funnyfarmcoffee on Instagram*

mood boarding

Funny Farm Coffee Company requested packaging design that resembled psychedelia and anything hippie-esque. I drew inspiration from the art nouveau revival of the 1960s and bright, colorful illustrations.

sketches

With my mood board in hand, I began making quick sketches of different ideas. Since nature is a common theme in psychedelic art, I delved into drawing scenes of nature and pastoral.

The logo had to be present in the design, and so I experimented incorporating it into the designs as a sun bursting with light, the pistil of a flower, or reimagining it as its own scene.

Since the coloring of the coffee labels were going to be quite bright, I wanted to accent them with bold line work.

digitizing

The next step I took was to digitize my sketches in Illustrator. After laying down the line work I applied a bright color palette to get a better idea of how the designs might look. At this point, I got feedback from the owner that the design with the wheat field had an interesting shape that they preferred.

designing

I began exploring more options with this shape, breaking out of the boundaries of the frame. I opted for a simplified version of the wheat field and expanded on the scene itself, incorporating clouds and mountains from previous sketches. To finish it off I created ornamental motifs to occupy the corners of the label.

Rather than creating designs for each individual flavor, I created their own color palettes that became representative of the country the coffee beans came from. In total, seven color palettes are used for this project.

Fonts used: Dalle, Civane, Roc Grotesk

Colors used:

results

The new packaging designs received a welcoming reception from the customers and staff at Funny Farm Coffee Co. They can be frequently seen on Funny Farm’s Instagram and Facebook accounts. The revamped logo as seen on the Morning Thunder label has since been used as the shop’s profile picture on their social media accounts.

Thank You!

Thank you for reviewing my work for Funny Farm Coffee Company :)